My name is Danica Rockwood, and I connect brands with people.

I’m an experienced digital marketer with a proven track record of building stronger brands, connecting them with people, and optimizing their digital footprints. I’m driven by results and passionate about building better mousetraps for my clients— whether that’s through enhancing website navigation, optimizing Facebook ads, tightening up ad copy, or building stronger landing pages.

Specialties:

• Optimizing websites and digital campaigns that drive more people to websites

• Writing engaging content marketing campaigns that increase brand visibility and affinity

• Creating effective buyer personas that build the foundation for successful paid marketing campaigns

I’m currently the Marketing and Communications Coordinator for the Center for International Programs at the University of Dayton, where I use an integrated marketing approach to drive on- and off-campus awareness towards the unit’s global and intercultural learning initiatives.